A Rightmove description writer that speaks the portal's language

NippyListings' free generator turns a property's facts into Rightmove-shaped copy: a headline line, a three-paragraph body and a material information block.

Why Rightmove copy is not just "a nice description"

Rightmove is not a blank page. Every listing sits inside a fixed layout that already shows council tax band, tenure and EPC near the top, before anyone reaches your prose. In search results, applicants see only a truncated summary, so your first sentence has to do the work of the whole advert. And since May 2024, Rightmove flags or blocks lettings listings that are missing key material information fields — a lettings advert with gaps may never reach applicants at all.

Behind the portal's fields sits the material information framework published by National Trading Standards (NTSELAT). Part A, from May 2022, covers price or rent, council tax band, tenure and leasehold details, and the deposit for lettings. Parts B and C followed in November 2023: Part B applies to every property — construction, rooms, utilities, broadband, mobile signal, parking — while Part C applies where relevant, covering things like flood risk, listed-building or conservation-area restrictions, and rights and easements. The legal basis has since moved: from 6 April 2025 the Consumer Protection from Unfair Trading Regulations 2008 were replaced by the unfair commercial practices regime in the Digital Markets, Competition and Consumers Act 2024. The duty not to omit material information continues, and the portals have kept their fields. We unpack the framework in material information Parts A, B and C explained, and the portal-specific detail in what must be in a Rightmove listing.

A generic AI tool will happily write you three hundred words of adjectives and none of this. A Rightmove description writer worth the name starts from the fields the portal enforces.

How to structure a Rightmove description

The headline line

One sentence, strongest facts first: property type, bedrooms, the single most saleable feature, location. Because search results truncate, anything beyond the opening line may never be seen. "Charming character property" wastes that space; "Three-bedroom Victorian terrace with south-facing garden, chain free, five minutes from the station" earns the click.

The three-paragraph body

Paragraph one answers what and where: the property, its setting, and who it suits. Paragraph two walks through the accommodation in the order a viewing would, room by room, without repeating the photo captions. Paragraph three covers the practical facts applicants actually filter on — parking, heating, broadband, outside space — and ends with a clear next step.

The material information block

Finish with a short, labelled block rather than burying facts in prose. Applicants scan for it, and it mirrors the fields Rightmove displays: tenure (for leasehold, the remaining term, ground rent and service charge), council tax band, EPC rating, heating type, broadband type, mobile signal, parking, and any Part C matters that apply to the property.

Section	Job it does	What goes in it
Headline line	Survives the search-result summary	Type, bedrooms, one standout feature, location
Paragraph 1	Orientation	What the property is, where it sits, who it suits
Paragraph 2	The walkthrough	Accommodation in viewing order
Paragraph 3	Practicalities and next step	Parking, heating, broadband, garden, call to action
Material information block	Mirrors the portal's fields	Tenure, council tax band, EPC, utilities, Part C items

Here is the shape in practice, for a sale listing:

Three-bedroom Victorian terrace for sale in Heaton, Newcastle upon Tyne — chain free, with a south-facing garden and a converted loft office. Set on a quiet residential street a short walk from Heaton Park, this bay-fronted terrace offers well-proportioned living space over three floors, presented in good decorative order throughout and ideal for a first family home. The ground floor opens into a hallway leading to a bay-fronted sitting room and a separate dining room, with a fitted kitchen to the rear overlooking the garden. Upstairs are two double bedrooms and a family bathroom, with the converted loft providing a third bedroom currently used as a home office. Outside, the south-facing rear garden is laid mainly to lawn with a paved seating area. On-street permit parking applies. Contact the branch to arrange a viewing. Material information — Price: offers over £230,000. Tenure: freehold. Council tax band: C. EPC rating: D. Heating: gas central heating. Broadband: fibre to the cabinet available. Mobile signal: indoor coverage from the main networks. Parking: residents' permit scheme.

How the free generator produces exactly this shape

The free Rightmove description generator on our homepage is template-based. Choose a property type — there are templates for everything from a terraced house to a flat — enter the property's facts, and it assembles the headline line, three-paragraph body and material information block for you. It asks for council tax band and tenure up front, so the block is never an afterthought, and it works for sales and to-let copy alike. If you write mostly rental adverts, the lettings listing generator page covers the deposit, rent and lettings-specific fields in more depth.

To be clear about what NippyListings is today: the free generator is live; everything below is roadmap.

What's coming next

Compliance-aware AI drafting. Planned AI output that starts from your material information rather than bolting it on afterwards. It will help you include what the portals expect — it will not, and cannot, guarantee legal compliance.
Bulk generation. Generate descriptions for a whole book of instructions at once. At the time of writing, PropertyScribe — a polished tool at £49 per month — works one property at a time with no bulk upload, which is the gap we plan to fill. See our PropertyScribe alternative comparison.
CRM integrations. Reapit, Alto, Jupix and Street.co.uk connections are planned, pulling property facts straight from your CRM.

Planned pricing is £29 and £59 per month. Join the waitlist for early access when these ship.

Frequently asked questions

Is the Rightmove description writer free to use?

Yes. The on-page generator on the NippyListings homepage is free and template-based: pick a property type, enter the facts, and copy the output straight into Rightmove. Bulk generation and AI-drafted copy are planned paid features.

Does Rightmove limit how much of my description people see?

Rightmove shows a shortened summary in search results, so most applicants decide whether to click based on your first line or two. Lead with the strongest concrete facts and keep the detail for the full description.

What material information does Rightmove display on a listing?

Rightmove displays council tax band, tenure and EPC prominently on every listing, and since May 2024 it flags or blocks lettings listings that are missing key material information fields.

Will NippyListings guarantee that my listing is compliant?

No tool can promise that, and you should be wary of any that claims to. NippyListings is compliance-aware: it prompts for material information and structures it clearly, but checking and verifying the facts of each property remains the agent's responsibility.