NippyListings turns a property's facts into Rightmove-shaped copy: a headline line, a three-paragraph body and a material information block. Free to start — three descriptions a month, no card required.
No login, no card. Portal-ready copy with a material information block appended — try it on your next instruction.
Portals will also ask for the remaining Part B and C fields — utilities, construction, parking, flood risk and any restrictions. Our free material information checklist covers all of them.
The writer above builds the headline line, the body and the material information block from a template — instant, and no account. For AI-written Rightmove copy, and the fuller Part A, B and C block, sign up free: three descriptions a month, no card.
Rightmove is not a blank page. Every listing sits inside a fixed layout that already shows council tax band, tenure and EPC near the top, before anyone reaches your prose. In search results, applicants see only a truncated summary, so your first sentence has to do the work of the whole advert. And since May 2024, Rightmove flags or blocks lettings listings that are missing key material information fields — a lettings advert with gaps may never reach applicants at all.
Behind the portal's fields sits the material information framework published by National Trading Standards (NTSELAT). Part A, from May 2022, covers price or rent, council tax band, tenure and leasehold details, and the deposit for lettings. Parts B and C followed in November 2023: Part B applies to every property — construction, rooms, utilities, broadband, mobile signal, parking — while Part C applies where relevant, covering things like flood risk, listed-building or conservation-area restrictions, and rights and easements. The legal basis has since moved: from 6 April 2025 the Consumer Protection from Unfair Trading Regulations 2008 were replaced by the unfair commercial practices regime in the Digital Markets, Competition and Consumers Act 2024. The duty not to omit material information continues, and the portals have kept their fields. We unpack the framework in material information Parts A, B and C explained, and the portal-specific detail in what must be in a Rightmove listing.
A generic AI tool will happily write you three hundred words of adjectives and none of this. A Rightmove description writer worth the name starts from the fields the portal enforces.
One sentence, strongest facts first: property type, bedrooms, the single most saleable feature, location. Because search results truncate, anything beyond the opening line may never be seen. "Charming character property" wastes that space; "Three-bedroom Victorian terrace with south-facing garden, chain free, five minutes from the station" earns the click.
Paragraph one answers what and where: the property, its setting, and who it suits. Paragraph two walks through the accommodation in the order a viewing would, room by room, without repeating the photo captions. Paragraph three covers the practical facts applicants actually filter on — parking, heating, broadband, outside space — and ends with a clear next step.
Finish with a short, labelled block rather than burying facts in prose. Applicants scan for it, and it mirrors the fields Rightmove displays: tenure (for leasehold, the remaining term, ground rent and service charge), council tax band, EPC rating, heating type, broadband type, mobile signal, parking, and any Part C matters that apply to the property.
| Section | Job it does | What goes in it |
|---|---|---|
| Headline line | Survives the search-result summary | Type, bedrooms, one standout feature, location |
| Paragraph 1 | Orientation | What the property is, where it sits, who it suits |
| Paragraph 2 | The walkthrough | Accommodation in viewing order |
| Paragraph 3 | Practicalities and next step | Parking, heating, broadband, garden, call to action |
| Material information block | Mirrors the portal's fields | Tenure, council tax band, EPC, utilities, Part C items |
Here is the shape in practice, for a sale listing:
The Rightmove description generator is live, and free to start at three descriptions a month with no card required. Choose a property type — there are worked templates for everything from a terraced house to a flat — enter the property's facts, and it assembles the headline line, three-paragraph body and material information block for you. It prompts you for council tax band, tenure, EPC rating and the rest of the Part A, B and C fields up front, then reproduces the values you supplied verbatim, so the block is never an afterthought; anything you leave blank is left out rather than guessed at. It works for sales and to-let copy alike. If you write mostly rental adverts, the lettings listing generator page covers the deposit, rent and lettings-specific fields in more depth.
To be clear about what NippyListings is today: AI description drafting and the material information block are live, and AI photo and video analysis are live on the Pro and Agency plans. The app starts from your material information rather than bolting it on afterwards, which helps you include what the portals expect — it does not, and cannot, guarantee legal compliance, and it never looks a figure up or verifies one. Everything below is still roadmap.
Paid plans start at £29 per month — see the pricing page for what each tier includes — and you can start free today at three descriptions a month, no card required.
There is a free tier: three descriptions a month, no card required. Sign up, pick a property type, enter the facts, and copy the output straight into Rightmove. Paid plans start at £29 per month and are set out on our pricing page. Bulk generation is still a planned feature.
Rightmove shows a shortened summary in search results, so most applicants decide whether to click based on your first line or two. Lead with the strongest concrete facts and keep the detail for the full description.
Rightmove displays council tax band, tenure and EPC prominently on every listing, and since May 2024 it flags or blocks lettings listings that are missing key material information fields.
No tool can promise that, and you should be wary of any that claims to. NippyListings prompts you for the material information fields and reproduces the values you supply, exactly as you entered them, in a clearly structured block. It looks nothing up and verifies nothing, so checking the facts of each property remains the agent's responsibility.