What must be in a Rightmove listing?
A field-by-field walkthrough of what Rightmove asks agents to provide on sales and lettings listings, the material information rules behind each field, and how to get a listing live first time.
Why Rightmove asks for so much up front
Most of the fields on a Rightmove upload form trace back to the material information framework published by National Trading Standards (NTSELAT). Part A arrived in May 2022 and covers the money basics: price or rent, council tax band, tenure and the deposit for lettings. Parts B and C followed in November 2023, adding property facts that apply to every listing and issue-specific facts that apply where relevant.
The legal footing has shifted — the Consumer Protection from Unfair Trading Regulations 2008 were replaced on 6 April 2025 by the unfair commercial practices regime in the Digital Markets, Competition and Consumers Act 2024 — but the duty not to omit material information carried over, and the portals kept their fields. If you want the background in plain English, read our guide to material information Parts A, B and C.
The fields, one by one
Here is what Rightmove asks for and displays, and where each field comes from.
| Field | What to provide | Framework |
|---|---|---|
| Price or rent | The asking price for sales, or the rent for lettings, kept current if it changes | Part A |
| Council tax band | The band, or rates where bands do not apply — displayed prominently on the listing | Part A |
| Tenure | Freehold or leasehold; for leasehold, the remaining term, ground rent and service charge | Part A |
| Deposit (lettings) | The tenancy deposit | Part A |
| EPC | The energy rating — displayed prominently alongside council tax band and tenure | Portal display |
| Property type and construction | House, flat, bungalow and so on, plus construction type | Part B |
| Rooms | Number and types of rooms: bedrooms, bathrooms, receptions | Part B |
| Utilities | Electricity, water, sewerage and heating type | Part B |
| Broadband and mobile | Broadband type and mobile signal | Part B |
| Parking | Driveway, garage, allocated space, permit or on-street | Part B |
| Part C items | Where relevant: building safety issues, restrictions such as listed status or conservation area, rights and easements, flood risk, coastal erosion, nearby planning permission, accessibility features, coalfield or mining area | Part C |
Note where the emphasis falls: Rightmove displays council tax band, tenure and EPC prominently near the top of every listing. An empty field there is not a quiet omission — it is conspicuous to every buyer or tenant who opens the page.
Lettings: the May 2024 change
Since May 2024, Rightmove flags or blocks lettings listings that are missing key material information fields. In practice that means a lettings advert without the rent, deposit or council tax band may not go live cleanly, and a flagged listing means chasing the landlord for details you could have gathered at instruction. If you handle a lot of rental stock, our guide on how to write a letting advert covers the lettings-specific fields in more depth.
What happens if fields are missing
Two things, on two levels. At portal level, lettings listings can be flagged or blocked as above, and sales listings show visible gaps in prominently displayed fields — which invites questions you will end up answering by phone anyway. At legal level, omitting material information from a listing can amount to a misleading omission under consumer protection law, which in serious cases can be a criminal matter. We will not invent fine amounts or enforcement statistics here; the practical point is that complete listings avoid both the portal friction and the legal question entirely.
One honest caveat: Rightmove's exact requirements evolve, and NTSELAT's detailed guidance was withdrawn in April 2025 while new CMA guidance is developed. Treat this page as a working map, and check Rightmove's agent hub for the current specifics before relying on any single field-level detail.
Photos and floorplans, briefly
Media sits outside the material information framework, but it decides whether anyone reads your carefully completed fields. Good practice is straightforward: clear, honest photos of the main rooms and exterior, a floorplan with measurements, and nothing staged in a way that misrepresents the property. A floorplan also quietly answers half the Part B room questions before they are asked.
How to get a listing through first time
The pattern behind every smooth upload is the same: gather the facts before you write a word of description.
- At instruction, collect Part A: price or rent, council tax band, tenure with leasehold details, and the deposit for lettings.
- Work through Part B for every property: type and construction, rooms, utilities, broadband, mobile signal, parking.
- Check the Part C triggers — flood risk, listed status, conservation area, building safety and the rest — and record anything that applies.
- Only then write the description, weaving the facts in rather than bolting them on.
Our printable material information checklist covers steps one to three in a single pass. For step four, the free property description generator builds a portal-ready description from a template around the facts you have gathered — it is compliance-aware by design, and helps you include the fields Rightmove asks for, though no tool can guarantee legal compliance. Bulk generation and CRM integrations are planned; the generator itself is free to use today.
Frequently asked questions
Does Rightmove block listings that are missing material information?
For lettings, it can: since May 2024 Rightmove flags or blocks lettings listings that are missing key material information fields. For sales, fields such as council tax band, tenure and EPC are displayed prominently, so any gap is immediately visible to buyers. Rightmove's requirements evolve, so check its agent hub for the current specifics.
Is material information still required now NTSELAT has withdrawn its guidance?
The detailed NTSELAT guidance was withdrawn in April 2025 pending new guidance from the CMA, but the underlying duty remains. From 6 April 2025 the Consumer Protection from Unfair Trading Regulations 2008 were replaced by the unfair commercial practices regime in the Digital Markets, Competition and Consumers Act 2024, which keeps the duty not to omit material information. The portals have also kept their material information fields.
What counts as material information on a property listing?
Part A covers price or rent, council tax band (or rates), tenure with leasehold details, and the deposit for lettings. Part B applies to every property: property type and construction, number and types of rooms, utilities, broadband type, mobile signal and parking. Part C applies where relevant and covers things like flood risk, building safety issues, listed building or conservation area restrictions, rights and easements, and accessibility features.
Do I have to include a floorplan and photos on Rightmove?
Photos and a floorplan are standard good practice rather than part of the material information framework. Clear, accurate photos and a floorplan with measurements help a listing perform and cut wasted enquiries. Check Rightmove's agent hub for its current media requirements.
Can an AI tool write a Rightmove-ready description?
Generic AI tools write attractive copy but know nothing about UK material information rules. NippyListings takes a compliance-aware approach: the free template-based generator helps you build a description around the facts the portals ask for, and compliance-aware AI output is on the roadmap. No tool can guarantee legal compliance, so always review a listing before it goes live.