A Lettings Listing Generator That Puts To Let First

Most listing tools are built for sales. NippyListings writes to-let adverts the way lettings actually works, with rent, deposit, council tax band and availability included from the start.

Why lettings needs its own listing generator

Point a generic AI description tool at a rental and it writes you a sales advert. Guide prices, tenure paragraphs, "no onward chain": language that has no business in a to-let listing. You end up spending the time the tool was supposed to save rewriting "for sale" as "to let", turning an asking price into a rent per calendar month, and rebuilding the material information block by hand, because the one it produced was for a buyer, not a tenant.

Lettings has its own duties. Under the material information framework published by National Trading Standards, Part A for a rental property means the rent, the deposit and the council tax band, not sale price and leasehold terms. And the portals enforce it: since May 2024, Rightmove has flagged or blocked lettings listings that are missing key material information fields, and it displays council tax band, tenure and EPC prominently on every listing it shows.

The legal backdrop matters too. The duty not to omit material information came from the Consumer Protection from Unfair Trading Regulations 2008, and from 6 April 2025 it continues under the unfair commercial practices regime in the Digital Markets, Competition and Consumers Act 2024. National Trading Standards withdrew its detailed guidance in April 2025 while new CMA guidance takes shape, but the portals kept their material information fields, so the practical bar for a lettings listing has not dropped. If you want the full picture, read our plain-English guide to material information Parts A, B and C.

What a good to-let advert needs

On top of the formal framework, applicants expect the lettings practicals: the date the property is available, whether it is furnished or unfurnished, and any policy on pets or smoking if you have one. A to-let advert that answers those questions up front filters enquiries before they reach your inbox. If you prefer to write by hand, our guide on how to write a letting advert walks through the structure section by section, and the material information checklist is worth a pass before anything goes live.

How the generator handles lettings mode

The free generator on our homepage is template-based and works today. Switch it to lettings mode and three things change:

• To-let phrasing throughout. Rent per calendar month rather than an asking price, tenancy language rather than sale language, and none of the sales boilerplate that gives away a repurposed tool.
• Availability and furnishing in the structure. The available-from date and furnished status sit near the top of the advert, where applicants actually look for them.
• A lettings-appropriate material information block. The template prompts you for rent, deposit and council tax band, plus the Part B basics such as heating type, broadband type and parking, so the advert leaves your desk with them included rather than bolted on later. It helps you fill the fields Rightmove checks; you remain responsible for the accuracy of every figure.

Here is the shape of what comes out:

Compliance-aware AI output, generation that adapts tone and length while keeping the material block intact, is planned for the paid tiers rather than shipped today. The free templates are the foundation it will build on.

Built for the churn of a lettings book

Sales stock sells once. Lettings stock comes back. The same flat can need a fresh advert every twelve months, and a managed book of a few hundred properties produces re-lets every single week. Writing each advert by hand, or coaxing a general-purpose chatbot through the same prompts again and again, is exactly the kind of repeated work that deserves automation.

That is why bulk generation is the headline of our roadmap: upload a spreadsheet of properties and get back a described, material-information-ready to-let advert for each. At the time of writing, PropertyScribe, at £49 per month, offers a genuinely polished per-property workflow but no bulk upload, so a heavy lettings book still means one property at a time. DescribeMyProperty, Lettings Quest and ValPal each have their own strengths, and we compare them honestly in our PropertyScribe alternative write-up. Our planned pricing is £29 and £59 per month; joining the waitlist locks in early access when bulk mode and the CRM integrations we are planning (Reapit, Alto, Jupix and Street.co.uk) arrive.

Until then, the free lettings generator is open to everyone, one property at a time, no sign-up required.

Frequently asked questions