Retirement property description: example and free generator

Retirement property has the most clearly defined audience in residential sales — and often two readers, the buyer and the family member helping them move. The pitfalls are glossing over the ongoing costs and writing in a tone that patronises. Age restrictions, service charges, ground rent and any event or exit fees are the material information items that decide whether an enquiry becomes a viewing.

Example retirement property description

AN IMMACULATE ONE-BEDROOM RETIREMENT APARTMENT FOR THE OVER-60S AT WILLOWBROOK COURT, CHELTENHAM Situated within the popular Willowbrook Court development for the over-60s, this one-bedroom first-floor apartment offers comfortable, low-maintenance living with the reassurance of on-site support. The development is served by a lift, and the apartment is offered with no onward chain. The accommodation comprises a spacious sitting room with a Juliet balcony overlooking the communal gardens, a fitted kitchen, a double bedroom with built-in wardrobes and a level-access shower room. Residents benefit from a house manager, a 24-hour emergency call system, a communal lounge with regular social events and a guest suite for visiting family. Willowbrook Court is a short, level walk from local shops, a pharmacy and bus services into Cheltenham town centre. Full details of the service charge, ground rent and any event fees are set out in the key information documents, available from the branch — please contact us to arrange a viewing. MATERIAL INFORMATION Property type: One-bedroom retirement apartment (age restriction: 60+) Council tax: Band B Tenure: Leasehold — service charge, ground rent and event fee details available on request EPC rating: B

Tips for writing retirement property listings

  • State the age restriction plainly and early — over-60s, or over-55s with any partner-age condition — because it defines the entire buyer pool.
  • Describe the scheme, not just the flat: house manager, emergency call system, lift, communal lounge and guest suite are frequently the deciding factors.
  • Be transparent about ongoing costs — service charge, ground rent and any event or exit fees — and point readers to where the full figures are set out rather than glossing over them.
  • Write for two audiences at once: the buyer and the family member reading alongside them. Clarity and warmth outperform hard selling.
  • Avoid patronising language. "Level access" and "low-maintenance" are useful facts; "perfect for the elderly" is not.

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Sale or letting

Portals will also ask for the remaining Part B and C fields — utilities, construction, parking, flood risk and any restrictions. Our free material information checklist covers all of them.

The generator above works from a template. For AI-written retirement property descriptions, sign up free and generate straight away — three listings a month, no card. The app prompts you for the material information fields (council tax band, tenure, EPC rating, heating, parking, flood risk, restrictions and the rest) and reproduces the values you supply, verbatim, as a portal-ready block alongside the description. Anything you leave blank is simply left out rather than guessed at — and checking that what you enter is accurate and complete is still your job, not the app's. Paid plans are on the pricing page.