New-build home description: example and free generator

New-build descriptions live or die on precision about stage and specification: "off-plan", "under construction" and "ready to occupy" set very different expectations for completion dates and mortgage offers. Buyers assume nothing is included, so spell out the spec, the warranty and any estate management charge. Predicted EPC ratings and council tax bands still awaiting assessment should be labelled as exactly that.

Example new-build home description

PLOT 14, WILLOW PARK, KETTERING - A BRAND NEW THREE-BEDROOM DETACHED HOME READY TO OCCUPY THIS AUTUMN Plot 14 is the Aspen house type at Willow Park, a development of two-, three- and four-bedroom homes on the edge of Kettering. Construction of this home is complete and it is ready for occupation, with the developer currently anticipating legal completion within eight weeks of reservation. The specification includes a fitted kitchen with integrated appliances, flooring throughout, a turfed rear garden, an electric vehicle charging point and a 10-year structural warranty. The developer is currently offering a contribution towards buyers' legal fees on selected plots; incentives are subject to terms and should be confirmed at the point of reservation. Willow Park sits close to local schools and the A14, with the town's mainline station offering direct services to London. Contact our new homes team to book an appointment at the show home. MATERIAL INFORMATION Property type: New-build detached house Council tax: Band to be confirmed (awaiting assessment) Tenure: Freehold; an annual estate management charge applies EPC rating: B (predicted)

Tips for writing new-build home listings

  • Be precise about the build stage: "off-plan", "under construction with anticipated completion in Q1" and "ready to occupy" mean very different things for a buyer's mortgage offer window.
  • List exactly what the specification includes - flooring, appliances, turfed garden, EV charging - because new-build buyers rightly assume nothing until it is stated.
  • Name the warranty type and length factually (for example, a 10-year structural warranty) without presenting it as your own or the agent's guarantee.
  • State any estate management charge on freehold plots, and label council tax as awaiting assessment and EPC ratings as predicted where that is the case.
  • Describe incentives exactly as the developer frames them and add "subject to terms"; never present a contribution or scheme as certain or available on every plot.

Browse all property types, see more property description examples, jump to the HMO template, or make sure nothing is missing with the free material information checklist.

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Sale or letting

Portals will also ask for the remaining Part B and C fields — utilities, construction, parking, flood risk and any restrictions. Our free material information checklist covers all of them.

The generator above works from a template. For AI-written new-build home descriptions, sign up free and generate straight away — three listings a month, no card. The app prompts you for the material information fields (council tax band, tenure, EPC rating, heating, parking, flood risk, restrictions and the rest) and reproduces the values you supply, verbatim, as a portal-ready block alongside the description. Anything you leave blank is simply left out rather than guessed at — and checking that what you enter is accurate and complete is still your job, not the app's. Paid plans are on the pricing page.